一、专业介绍
“跨境电子商务：AI与跨境出海创业”证书课程由吉林外国语大学国际商学院创办，是一个面向全球留学生、以英语授课为主的非学位高级职业课程项目。本项目以人工智能（AI）技术驱动跨境电子商务（Cross-border E-commerce）为核心定位，聚焦于如何借助AI工具与中国供应链资源，高效、智能地实现商品全球化运营与本地创业。
课程围绕“AI赋能、跨境平台运营、全球创业”三大支柱，系统构建学生在智能选品、多语言内容生成、数据化营销、自动化运营等领域的核心竞争力。学生将深入学习并实操各类前沿AI工具——如ChatGPT用于多语言客服与文案优化、MidJourney用于智能视觉设计、Synthesis虚拟主播用于跨时区直播、以及AI数据分析工具用于海外市场预测与选品决策。
项目采用“真实场景+AI工具+创业导向”的教学模式，依托吉林外国语大学与聚力中创国际集团、中国邮政集团长春分公司、梓穹海外数字科技等区域代表性跨境电商企业的校企合作平台，提供亚马逊、阿里巴巴国际站、TikTok Shop等主流平台的真实运营环境。学生将在企业导师与校内教师的联合指导下，完成从市场分析、AI辅助创意、智能广告投放到独立站搭建与跨境履约的全流程实战项目。
本项目课程不仅是技能的传授，更是一场面向数字贸易未来的深度赋能。我们致力于培养既懂跨境电商本质，又掌握AI技术应用，具备全球视野与创新能力的复合型创业人才与职业精英，助力学生在全球电商浪潮中抢占先机、实现个人事业突破。
本项目为全英语授课项目、不授予学位证书。
二、核心专业必修课清单
| 课程名称 |
学分 |
学时 |
| AI 赋能的跨境电商导论 |
2 |
34 |
| 跨境数字市场分析与 AI 选品 |
3 |
51 |
| AIGC 与多语言内容生成实战 |
2 |
34 |
| AI 驱动的跨境数字营销 |
2 |
34 |
| 跨境平台智能运营（Amazon+AliExpress） |
3 |
51 |
| TikTok 电商与 AI 短视频营销 |
3 |
51 |
| 跨境供应链与 AI 物流管理 |
3 |
51 |
| 独立站搭建与 AI 用户体验优化 |
2 |
34 |
| AI 跨境创业金融与合规 |
2 |
23 |
| 跨境电商 AI 创业综合实训 |
8 |
400 |
Cross-border E-commerce：Chinese Products' Overseas Entrepreneurship
1. Program Introduction
"Cross-border E-commerce: AI and Cross-border Entrepreneurship" Certificate Program is founded by the International Business School of Jilin International Studies University. It is a non-degree advanced vocational program taught mainly in English, targeting international students worldwide. With a core focus on artificial intelligence (AI)-driven cross-border e-commerce, the program centers on how to leverage AI tools and Chinese supply chain resources to achieve efficient and intelligent global product operation and local entrepreneurship.
The curriculum is built around three pillars: "AI Empowerment, Cross-border Platform Operation, and Global Entrepreneurship," systematically developing students' core competencies in intelligent product selection, multilingual content generation, data-driven marketing, and automated operation. Students will delve into and practice various cutting-edge AI tools—such as ChatGPT for multilingual customer service and copy optimization, MidJourney for intelligent visual design, Synthesis virtual anchors for cross-timezone live streaming, and AI data analysis tools for overseas market forecasting and product selection decisions.
Adopting a teaching model of "real scenarios + AI tools + entrepreneurship orientation," the program relies on the university's industry-academia cooperation platforms with regional representative cross-border e-commerce enterprises, including Julizhongchuang International Group, Changchun Branch of China Post Group, and Ziqiong Overseas Digital Technology. It provides real operational environments of mainstream platforms like Amazon, Alibaba International, and TikTok Shop. Under the joint guidance of enterprise mentors and on-campus teachers, students will complete full-process practical projects ranging from market analysis, AI-assisted creativity, intelligent advertising placement to independent website construction and cross-border fulfillment.
This program is not just about skill transmission but also an in-depth empowerment for the future of digital trade. We are committed to cultivating interdisciplinary entrepreneurial talents and professional elites who understand the essence of cross-border e-commerce, master AI technology applications, and possess a global perspective and innovative capabilities, helping students seize opportunities in the global e-commerce wave and achieve breakthroughs in their personal careers.
This program is taught entirely in English and does not grant a degree certificate.
2. List of Core Required Professional Courses
| Course Name |
Credits |
Class Hours |
| Introduction to AI-Powered Cross-Border E-Commerce |
2 |
34 |
| Cross-Border Digital Market Analysis and AI-Powered Product Selection |
3 |
51 |
| Practical Application of AIGC and Multilingual Content Generation |
2 |
34 |
| AI-Driven Cross-Border Digital Marketing |
2 |
34 |
| Intelligent Operation of Cross-Border Platforms (Amazon + AliExpress) |
3 |
51 |
| TikTok E-Commerce and AI-Powered Short Video Marketing |
3 |
51 |
| Cross-Border Supply Chain and AI-Powered Logistics Management |
3 |
51 |
| Independent Website Construction and AI-Driven User Experience Optimization |
2 |
34 |
| Finance and Compliance for AI-Powered Cross-Border Startups |
2 |
23 |
| Comprehensive Practical Training for AI-Powered Cross-Border E-Commerce Startups |
8 |
400 |
